Pagespeed

A Comprehensive Guide to Conducting a Webpage Loading Speed Test and Improving Website Performance

Testing the loading speed of your webpage is crucial for optimizing website performance. In today’s fast-paced digital world, users expect webpages to load quickly, and if your website is sluggish, you may lose visitors and potential customers.

The loading speed of a webpage refers to the time it takes for the page to fully load and render on the user’s device. In a highly competitive online environment, even a few extra seconds can make a significant difference in user experience and conversion rates.

There are several tools and techniques you can use to test the loading speed of your website. One popular method is to use online tools that measure and analyze the performance of your webpage, providing insights into areas that need improvement. These tools track metrics such as load time, page size, and the number of requests made to the server.

Once you have identified areas for improvement, it’s essential to take action to optimize your website’s performance. This can include optimizing images and other media files, minifying JavaScript and CSS files, and leveraging browser caching. By following these best practices, you can significantly reduce your webpage’s loading speed and improve your website’s overall performance.

The importance of webpage loading speed

Performance is crucial for a website. When users visit a website, they want information quickly and smoothly. If a website takes too long to load, users may become frustrated and leave, resulting in a lost opportunity for engagement and conversion.

Website loading speed is a key factor in user experience. Users expect webpages to load almost instantaneously, and any delay can negatively impact their perception of the website and the brand it represents. A slow-loading webpage can lead to a poor user experience, causing users to abandon the website and seek information elsewhere.

Testing webpage loading speed is essential to identify potential issues and improve website performance. By conducting regular speed tests, website owners can pinpoint the areas that need optimization and take the necessary steps to enhance the loading time.

Speed tests provide valuable insights into various factors that affect webpage loading, such as server response time, CSS and JavaScript file sizes, image optimization, and overall website structure. By analyzing these metrics, website owners can determine the specific areas that require attention for improved performance.

Regularly checking webpage loading time is vital, as the online landscape is constantly evolving. Different factors, such as increased website traffic or changes in browser technology, can impact loading speed. By monitoring loading time, website owners can proactively address any issues that arise and ensure optimal performance for their users.

Optimizing webpage loading speed can lead to numerous benefits. Faster loading times can improve user engagement and satisfaction, increase conversion rates, and positively impact search engine rankings. Moreover, optimizing website performance demonstrates a commitment to providing a seamless user experience, which can contribute to building a strong online brand presence.

In conclusion, webpage loading speed plays a significant role in website performance and user experience. By regularly testing and optimizing loading speed, website owners can enhance user satisfaction, maximize engagement, and drive business growth.

Factors affecting webpage loading speed

When it comes to the performance of a website, the loading speed of its webpages plays a crucial role. Users expect webpages to load quickly, and if it takes too long, they are more likely to abandon the page and move on to another website.

Website Design and Structure

The design and structure of a website can have a significant impact on its loading speed. A poorly designed website with complex elements and heavy graphics can slow down its loading time. It is essential to keep the design clean and optimized for faster loading.

Server Performance

The performance of the web server hosting the website is another essential factor. If the server is not able to handle multiple requests simultaneously, it can significantly affect the webpage loading speed. Choosing a reliable and high-performance web hosting provider is crucial for optimal performance.

Page Size and Content

The size of the webpage and the amount of content it contains also affect the loading speed. Large files, such as images or videos, can significantly slow down the loading time. Optimizing images and compressing files can help reduce the page size and ensure faster loading.

Third-Party Scripts and Plugins

Many websites rely on third-party scripts and plugins for additional functionality. However, these scripts can add extra overhead to the webpage loading speed. It is essential to check and optimize the use of third-party scripts to minimize their impact on performance.

Network Connection

The network connection of the user accessing the webpage can also affect the loading speed. A slow or unstable internet connection can cause delays in loading the webpage content. However, optimizing the website and minimizing the number of requests can help mitigate the impact of network connection issues.

By considering these factors and regularly testing the webpage loading speed, website owners can identify areas for improvement and optimize their websites for optimal performance.

  • Design and structure
  • Server performance
  • Page size and content
  • Third-party scripts and plugins
  • Network connection

How to measure webpage load time

In order to improve website performance and provide a better user experience, it is essential to test the speed of webpage loading. By measuring the load time of a webpage, you can identify potential bottlenecks and optimize the necessary areas to enhance overall performance.

There are several methods to test webpage loading time. One common approach is to use online tools specifically designed for this purpose. These tools allow you to enter the URL of the webpage you want to test and provide you with detailed information about its loading speed. They often display metrics such as the time it takes for the DOM to load, the time it takes for all the resources (HTML, CSS, JavaScript, images, etc.) to download, and the total load time.

Another way to measure webpage load time is by using browser developer tools. Most modern browsers, such as Google Chrome and Firefox, have built-in developer tools that include network analysis capabilities. By opening the network tab in the developer tools, you can see the timeline of all the requests made while the webpage is loading. This allows you to analyze each request and identify any potential performance issues.

When testing webpage load time, it’s important to consider factors such as internet connection speed, server response time, and the size of the webpage and its resources. By running multiple tests under different conditions, you can get a more accurate understanding of the webpage’s loading speed and identify areas for improvement.

It’s worth noting that webpage load time is a crucial metric for user experience and can impact SEO rankings. A slow-loading webpage can lead to higher bounce rates and lower conversions. Therefore, regularly checking and optimizing the load time of your webpages is essential for maintaining a fast and efficient website.

Tools for testing website speed

Testing the page speed of a website is crucial in order to ensure optimal performance and user experience. There are various tools available that can help you check and test the loading speed of your webpages. These tools provide valuable insights into the performance of your website and enable you to identify areas for improvement.

1. Google PageSpeed Insights

Google PageSpeed Insights is a popular and widely used tool for testing website performance. It provides a comprehensive analysis of your webpage’s loading speed and offers suggestions on how to improve it. The tool gives you a score out of 100 for both desktop and mobile versions of your website, along with recommendations for optimizing speed.

2. Pingdom Website Speed Test

Pingdom Website Speed Test is another reliable tool that allows you to test the performance of your website. It provides a detailed analysis of your webpage’s load time, performance grade, and various other metrics. The tool also offers insights into specific areas that may be slowing down your website and suggests possible optimizations.

By using these tools for testing website speed, you can gain valuable insights into the loading performance of your webpages. This information can help you optimize your website for improved user experience and overall performance. Regularly testing your website’s speed is essential to ensure that it is loading quickly and efficiently for your visitors.

Best practices for improving website performance

When it comes to the performance of a website, the loading time plays a crucial role. A slow-loading webpage can lead to a poor user experience, increased bounce rate, and lower search engine rankings. To ensure that your website is performing at its best, it’s important to regularly test and optimize its loading speed.

Testing website speed

There are various tools available to check the load time of a webpage. One popular tool is Google PageSpeed Insights, which provides valuable insights into the performance of your website. It analyzes both the mobile and desktop versions of your site and provides suggestions for improvement.

Another tool is GTmetrix, which offers detailed reports on the performance of your website. It provides information on page load time, page size, and the number of requests made to the server. This can help you identify the areas that need improvement and make necessary optimizations.

Optimizing webpage loading speed

Once you have identified the areas that need improvement, here are some best practices for optimizing webpage loading speed:

  • Minimize file sizes: Compressing and minifying files can significantly reduce their size, which leads to faster loading times. Use tools such as Gzip for compressing files and minify HTML, CSS, and JavaScript files to reduce their size.
  • Optimize images: Images are usually the largest files on a webpage. Optimize them by choosing the right file format (such as JPEG or PNG), resizing them to the appropriate dimensions, and compressing them without losing too much quality.
  • Enable caching: Caching saves a copy of your webpage on the user’s device, so it doesn’t have to be loaded from scratch every time. Enable browser caching and server-side caching to serve cached versions of your webpages, improving load times for returning visitors.
  • Minimize redirects: Redirects add additional time to the loading process. Minimize the number of redirects on your website to reduce loading times and improve user experience.
  • Use a content delivery network (CDN): CDNs store cached versions of your website on servers around the world, allowing visitors to access your webpages from the server closest to them. This reduces the distance data has to travel and improves load times.

By implementing these best practices, you can significantly improve the performance of your website. Regularly testing and optimizing the load time of your webpages will ensure a smooth and fast user experience, leading to increased engagement and better search engine rankings.

Optimizing image size and format

One of the main factors that can affect the loading speed and performance of a webpage is the size and format of the images used on the page. Large images take longer to load, increasing the page load time, and can negatively impact the overall user experience. Therefore, it is essential to optimize the image size and format to improve website performance.

1. Resize images

Before uploading images on a webpage, it is essential to resize them to the appropriate dimensions. Large images not only take longer to load but also make the webpage appear cluttered. By resizing images, you can reduce the file size and improve the loading speed of the webpage. There are several image editing tools available that can help you resize your images without compromising their quality.

2. Compress images

Compressing images is another effective way to optimize their size. By reducing the file size of an image, you can significantly improve the loading speed of a webpage. There are various image compression tools available online that can compress images without compromising their quality. Make sure to choose an appropriate compression level to balance between image quality and file size reduction.

3. Choose the right image format

The choice of image format can also impact the loading speed of a webpage. Different image formats have different file sizes and compression capabilities. It is essential to choose the right image format based on the type of image and its purpose. For example, JPEG is a suitable format for photographs, while PNG is ideal for images with transparency. GIF is commonly used for animated images. By choosing the appropriate image format, you can reduce the file size and improve the loading speed of the webpage.

  • Optimize image size and format to improve website performance
  • Resize images to the appropriate dimensions
  • Compress images to reduce file size
  • Choose the right image format based on the type of image

By optimizing the size and format of images used on a webpage, you can significantly improve the loading speed and overall performance of the website. Regularly testing and checking the webpage loading speed is essential to identify any potential issues and optimize the website for optimal performance.

Minimizing HTTP requests

One of the key factors that can affect the performance of a website is the number of HTTP requests it makes. Each request adds a delay to the overall loading time of a webpage, so it’s crucial to minimize these requests as much as possible.

To check the number of HTTP requests your website makes, you can use various testing tools and services. These tools will provide you with a detailed breakdown of all the requests made by your website, including their file types and sizes.

Reducing the number of HTTP requests can be achieved through various methods. One common technique is to combine multiple files into one, reducing the number of individual requests needed. This can be done by combining CSS files or JavaScript files into a single file.

In addition, you can also consider using CSS sprites, which combine multiple background images into a single image. This reduces the number of image requests made by your website, resulting in faster load times.

Another method is to utilize browser caching. By setting appropriate cache headers, you can instruct the browser to store certain files locally, reducing the need for subsequent requests. This can greatly improve the loading speed of your webpage for returning visitors.

Testing and measuring the impact

To test the impact of minimizing HTTP requests on your website’s performance, you can use various testing tools that measure the loading time of your webpage before and after implementing the changes.

One popular testing tool is Google PageSpeed Insights. This tool provides you with a performance score for your webpage, along with specific recommendations on how to improve its loading speed. By implementing the suggested changes and retesting, you can measure the impact of minimizing HTTP requests on your website’s performance.

Additionally, you can also use the Network tab in your browser’s developer tools to monitor the number of requests made by your website and their respective loading times. This can help you get an understanding of the current state of your website’s performance and identify areas for improvement.

By minimizing HTTP requests and optimizing the loading speed of your website, you can provide a better user experience for your visitors and increase the likelihood of them staying on your page.

Enabling browser caching

Browser caching is an effective technique to improve the loading time of a webpage. When a user visits a website, their browser downloads various resources, such as HTML, CSS, JavaScript, and images. By enabling browser caching, you can instruct the user’s browser to store these resources locally in temporary storage. This way, when the user revisits your website, their browser can retrieve the resources from the cache instead of downloading them again, reducing the load time significantly.

Testing the browser caching on your webpage is essential to ensure that it is properly configured and is contributing to improved website performance. Here’s how you can test and check if your website is utilizing browser caching effectively:

Testing browser caching using browser developer tools

  1. Open your webpage in a web browser.
  2. Right-click on the webpage and select “Inspect” or “Inspect Element”.
  3. In the developer tools panel, navigate to the “Network” tab.
  4. Reload the webpage.
  5. Inspect the network requests for each resource, such as CSS files, JavaScript files, images, etc.
  6. Check if the browser is sending the “Cache-Control” header for each resource. This header tells the browser how long the resource should be cached.
  7. Look for the “304 Not Modified” status code for resources. This indicates that the resource was retrieved from the cache instead of being downloaded again.

Improving browser caching

If you find that your website’s browser caching is not properly configured or not working, you can make adjustments to improve it:

  • Add the “Cache-Control” header to your server response for each resource you want to cache. Set an appropriate value for the “max-age” directive to specify how long the resource should be cached.
  • Utilize the “Expires” header along with the “Cache-Control” header. This combination ensures compatibility with older browsers that don’t support the “Cache-Control” header.
  • Consider using a content delivery network (CDN) to serve static resources. CDNs often provide built-in caching mechanisms that can help improve website performance.

Enabling browser caching is a simple yet effective way to reduce the load time of your webpages and improve overall website performance. By following the steps to test and improve browser caching, you can ensure that your users have a faster and smoother browsing experience.

Implementing lazy loading

In order to improve website performance and reduce webpage loading time, implementing lazy loading is a highly effective technique. Lazy loading is a method that allows the website to only load images or other media when they are needed, rather than loading them all at once. This can significantly reduce the amount of time it takes for a webpage to load, especially on pages with multiple large images or videos.

Lazy loading works by checking if an image or media element is in the viewport (the visible portion of the webpage), and only loading it when it comes into view. This means that the browser doesn’t have to load all of the images and media files on the page immediately, which can save a significant amount of time and improve webpage loading speed.

To implement lazy loading, there are several approaches you can take. One option is to use a JavaScript library or plugin that handles the lazy loading functionality for you. These libraries often provide easy-to-use functions or attributes that you can add to your HTML markup to enable lazy loading. Some popular options include “LazyLoad” and “LazySizes”.

Another approach is to manually implement lazy loading using JavaScript and CSS. This involves writing custom code that checks if an image or media element is in the viewport, and then loading it dynamically using JavaScript. You can also use CSS to hide the image or media element until it is loaded, to provide a seamless user experience.

When testing the effectiveness of your lazy loading implementation, it’s important to use tools and techniques to check the webpage loading speed. There are various online tools available that can measure the loading time of your webpage and provide insights into its performance. Some popular ones include Google PageSpeed Insights, GTmetrix, and Pingdom Tools.

By implementing lazy loading and regularly testing the webpage loading speed, you can significantly improve website performance and provide a faster and smoother user experience for your visitors.

Compressing website resources

To improve website performance and optimize webpage loading speed, it is important to compress website resources. Compressing these resources reduces their file size, making them faster and easier to load for users.

There are several types of resources on a website that can be compressed, such as HTML documents, CSS style sheets, JavaScript files, and images. By compressing these resources, you can significantly decrease the amount of data that needs to be transferred from the server to the client, resulting in faster page load times.

HTML Compression

To compress HTML files, you can use tools and techniques such as minification and gzip compression. Minification removes unnecessary spaces, line breaks, and comments from the HTML code, reducing its file size. Gzip compression, on the other hand, compresses the entire HTML file, making it smaller for transmission.

CSS and JavaScript Compression

Similarly, CSS and JavaScript files can also be compressed using minification and gzip compression techniques. Minification removes unnecessary characters like spaces, comments, and line breaks from the code, while gzip compression reduces the file size for faster transfer.

It is worth noting that when compressing CSS or JavaScript files, you should also consider combining multiple files into one to reduce the number of HTTP requests required to load the webpage.

Image Compression

Images are typically the largest resources on a webpage, so compressing them is crucial for improving website performance. There are various image compression techniques available, such as reducing image dimensions, resizing, and optimizing image file formats.

By reducing the file size of images without significant loss of quality, you can improve the loading speed of your webpages. Tools like ImageOptim, TinyPNG, and JPEGmini can help you compress and optimize your images effectively.

Type of Resource Compression Techniques
HTML Minification, gzip compression
CSS Minification, gzip compression
JavaScript Minification, gzip compression
Images Reducing dimensions, resizing, optimizing file formats

Using a content delivery network (CDN)

Test and improve the performance and speed of your webpage with a content delivery network (CDN).

When it comes to web page loading speed, every millisecond counts. Slow loading times can frustrate users and lead to decreased website performance. One effective way to optimize your website’s performance is by using a content delivery network (CDN).

A CDN is a network of servers located in different geographic locations that work together to deliver web content to users. By storing copies of your website’s static files (such as CSS, JavaScript, and images) on various servers across the globe, a CDN reduces the distance that data needs to travel and improves the loading speed of your web pages.

There are several benefits to using a CDN for testing and improving webpage loading speed:

  1. Global distribution: By replicating your static files on servers around the world, a CDN ensures that users from different regions can access your content quickly, regardless of their location. This eliminates the latency caused by long-distance data transfers and improves overall webpage loading speed.
  2. Load balancing: CDNs use intelligent algorithms to distribute user requests across multiple servers. This helps to evenly distribute the load and prevents any one server from becoming overwhelmed. By reducing the strain on individual servers, CDNs can improve the performance and speed of your website.
  3. Caching: CDNs cache static files, such as images and CSS, on servers located closer to the user. When a user requests a web page, the CDN delivers the cached files instead of retrieving them from the origin server. This reduces the time it takes to load the page and improves the overall user experience.
  4. Scalability: CDNs are designed to handle high traffic volumes and can scale dynamically to accommodate spikes in user demand. By distributing the load across multiple servers, CDNs can prevent website slowdowns or crashes during peak usage periods.

When testing the loading speed of your webpage, a CDN can be a valuable tool. By replicating your webpage’s static files across a global network, you can assess how quickly your site loads in different regions. This allows you to identify any performance bottlenecks and take steps to optimize your website for improved loading speed.

Implementing a CDN can be as simple as signing up with a CDN provider and configuring your website to use their service. Many popular CMS platforms and website hosting providers offer integrated CDN solutions, making it easy to implement and manage.

By utilizing a CDN, you can test and optimize your webpage’s loading speed, improve overall website performance, and provide a better user experience for your visitors.

Optimizing CSS and JavaScript files

One of the key factors affecting the load time and performance of a website is the size and structure of its CSS and JavaScript files. By optimizing these files, you can significantly improve the loading speed and overall performance of your webpage.

Minify CSS and JavaScript files

To reduce the size of your CSS and JavaScript files, you can minify them. Minification removes all unnecessary characters, such as whitespaces, comments, and line breaks, from the code. This makes the files smaller and quicker to load, resulting in faster page loading times.

There are various online tools and plugins available that can automatically minify your CSS and JavaScript files. These tools can efficiently compress your code without affecting its functionality.

Combine CSS and JavaScript files

Another optimization technique is to combine multiple CSS and JavaScript files into a single file. This reduces the number of requests made to the server and minimizes the loading time. By combining files, you can reduce the file size and also maintain a more organized code structure.

To combine CSS and JavaScript files, you can manually merge them using a text editor, or you can use tools and plugins that automate this process. These tools ensure that the combined file is properly formatted and easily maintainable.

It’s important to note that you should only combine files that are used across multiple pages of your website. Files that are specific to certain pages should be kept separate to avoid unnecessary loading.

Check for unused CSS and JavaScript

Over time, your website may accumulate CSS and JavaScript files that are no longer needed. These unused files can increase the load time of your webpage and impact its performance. Therefore, it’s essential to periodically check for and remove any unused CSS and JavaScript files.

You can use various tools and plugins that analyze your website and identify any unused code. By removing this code, you reduce the file size and improve the loading speed of your webpage. Regularly performing this check ensures that your website’s performance remains optimized.

By optimizing your CSS and JavaScript files, you can significantly improve the loading speed and overall performance of your website. It’s essential to regularly test and optimize these files to ensure that your webpage loads quickly and efficiently, providing an optimal user experience.

Reducing server response time

One of the key factors that can affect webpage loading speed is the server response time. The server response time refers to the time it takes for the server to respond to a request made by a user’s browser. A slow server response time can result in slow loading speeds and can negatively impact the overall performance of a website.

To ensure optimal website performance, it is important to regularly test the server response time. By testing the server response time, you can identify any bottlenecks or issues that may be causing delays in loading the webpage.

How to test server response time

There are several methods you can use to test the server response time. One common method is to use online tools or services that allow you to check the server response time of your webpage. These tools often provide detailed insights into the time it takes for the server to respond to different requests, allowing you to identify any potential issues.

Furthermore, you can also use browser developer tools, such as the Network tab in Google Chrome, to test the server response time. By inspecting the Network tab, you can see the timeline of requests made by the browser and the time it takes for the server to respond to each request.

Improving server response time

Once you have identified any issues with the server response time, there are several steps you can take to improve it and enhance the webpage loading speed:

1. Optimize server configuration: Ensure that your server is properly configured and optimized to handle incoming requests efficiently. This can involve optimizing caching, compression, and resource allocation settings.
2. Reduce server-side processing: Minimize the amount of server-side processing required to generate the webpage. This can involve optimizing database queries, using caching mechanisms, and streamlining server-side scripts.
3. Use a content delivery network (CDN): A CDN can help distribute your website’s content across multiple servers, reducing the load on your primary server and improving the server response time for users in different geographic locations.
4. Minimize external requests: Reducing the number of external requests, such as requests to external APIs or third-party scripts, can help improve the server response time. Consider optimizing your webpage to minimize these external dependencies.

By implementing these strategies, you can effectively reduce the server response time and improve the overall performance and loading speed of your webpage.

Prioritizing above-the-fold content

When it comes to loading a webpage, the page speed plays a critical role in user experience and overall website performance. One way to optimize the loading time of your website is by prioritizing the above-the-fold content.

Above-the-fold content refers to the portion of a webpage that is visible to users without scrolling down. It is the first thing that users see, and it can significantly impact their initial impression of your website.

Why is above-the-fold content important?

When users visit a webpage, they expect it to load quickly and provide them with the information they are looking for. If the above-the-fold content takes too long to load, users may become impatient and leave the website, resulting in a higher bounce rate.

By prioritizing the above-the-fold content, you can ensure that the most important elements of your webpage load quickly, allowing users to begin consuming your content without delay.

How to prioritize above-the-fold content?

Here are some tips to help you prioritize the above-the-fold content and improve the loading speed of your webpage:

  1. Identify the key elements: Take a look at your webpage and identify the key elements that are essential for conveying your message or providing value to the users. These elements could include headlines, call-to-action buttons, images, or forms.
  2. Optimize the loading of key elements: Once you have identified the key elements, optimize their loading by reducing their file size, optimizing images, minifying scripts and stylesheets, and leveraging browser caching.
  3. Load critical resources first: Prioritize the loading of critical resources, such as CSS and JavaScript files, that are required for rendering the above-the-fold content. By loading these resources first, you can ensure that the above-the-fold content appears quickly.
  4. Lazy-loading non-critical content: Consider lazy-loading non-critical content that appears below the fold. Lazy-loading delays the loading of images, videos, or other media until the user actually scrolls to that section, reducing the initial load time of your webpage.

By following these tips, you can prioritize the above-the-fold content and improve the loading speed of your webpage, resulting in a better user experience and improved website performance.

Monitoring and Continuously Improving Website Performance

Monitoring and continuously improving the performance of your website is crucial for providing a seamless user experience. Slow website load times can lead to high bounce rates, frustrated users, and even a negative impact on search engine rankings.

Regularly Check Website Loading Speed

One of the first steps in improving website performance is to check the loading speed of your webpages. There are various tools available that can help you test the page load time and identify areas that need improvement.

Google PageSpeed Insights is a popular tool that provides a detailed analysis of your website’s performance. It measures the loading speed of your webpages on both desktop and mobile devices and offers suggestions to optimize performance.

Test Webpage Performance

In addition to checking the overall loading speed, it is essential to test the performance of individual webpages. Identify any slow-loading elements such as large images, videos, or JavaScript files that could be affecting the overall speed.

Tools like GTmetrix and Pingdom allow you to test specific webpages and analyze their load times, waterfall charts, and performance grades. These insights can help you pinpoint areas that need improvement and optimize your webpage’s loading speed.

Continuously Optimize Website Performance

Once you have identified the areas for improvement, it is important to continuously optimize your website’s performance. Some key strategies to consider include:

  • Minimizing file sizes by compressing images and minifying CSS and JavaScript files
  • Enabling browser caching to store frequently accessed files, reducing the load time for returning visitors
  • Using a content delivery network (CDN) to distribute your website’s files across multiple servers, improving load times for users in different geographic locations
  • Regularly monitoring your website’s performance using tools like Google Analytics to track metrics such as page load time, bounce rate, and average session duration

By implementing these strategies and continuously monitoring and optimizing your website’s performance, you can ensure a fast and smooth user experience, leading to increased visitor engagement and higher conversions.

The speed of your site:
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After optimization will be 90 from 100